technology

The New Art of Apple

The spirit of the respective times is undeniably captured in literature, music and the visual arts. But what about parts of culture that are not generally considered art? What about creativity that is hidden in algorithms and in the wiring beneath computer keyboards? Technology. What does technology say about us? What can we learn about our weaknesses and dreams from our cellphones and laptops? To find out, the viewers must take themselves away from the end goal and think about how they got there. Why buy MP3s instead of vinyls? Our artistic ends have not changed, but our ways of reaching those ends have evolved. What do these changes say about twenty-first century zeitgeist?

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