I’ve thought for a long time that I want to design wine labels. There is a wine label design I like that is called Cannonball. I like this one because it is minimalist and clean and full of momentum. A boy is silhouetted against open space – maybe an infinity of possibility, an endless horizon – and his eyes are ahead. His knees are tucked under his chin. He is ready. He is mid-air, suspended between land (where it is safe) and the water (which could be unsafe). In the image the water is neither smooth or fierce – but it is clearly alive. He is half-way between where humans should logically be (as pedestrian mammals) and where we must learn to be. He is, for a few split seconds, level with the horizon – maybe even he is in the horizon, as I sometimes feel I am in a sunset. We do not know the story of the boy. Maybe he jumps often: he learned long ago how to be out of his element. Maybe he has jumped before and it was traumatizing. Maybe he has never jumped in his life. Maybe the water is cold, or very deep. Maybe there are sharks. Maybe the boy is thinking as he leaves the shore that he might have forgotten how to swim. But what matters in the picture is that he is jumping. In that image, past and future are surrendered as the boy looks the horizon in the eyes. The rest of the story is coming, but not yet. The top of the bottle says “dive in.”