Writing for the Nike Run Club app is all about being approachable, helpful, credible, fun, and bite-sized for runners on the run.

I suck at running. But I excel at digesting client briefs, research, and data to understand target audiences like Nike’s runner personas. By lacing myself up in their shoes, I can write in a way that resonates with both running pros and rookies like me. Here’s the Aug-Sep 2025 hero thread I wrote for NRC. The clients set the themes for each month. I help set the pace.

And maybe I got motivated to put in a few miles myself…